Blog Archives

The New Social Media.... Ephemerality

5/2/2015

Why are apps like Snapchat so popular with Millennial and Plural audiences?
The application trails behind Facebook and Twitter as the third most popular social media app among millennials. This ephemeral messaging application allows users to send photos and videos of less than 10 seconds to their friends, who can view them once, and then they disappear into a data graveyard.

Snapchat CEO, Evan Spigel, stated that ephemerality is at the core of all conversations, those that occur both online and in person.1 The application allows pervasive connectivity, quick media creation and ephemerality. Combined, these features are forging the path for an entirely new method of communication. There are two things that make Snapchat an anti-social media.

Intimate Public: Snapchat is a place for small, intimate communities who share a commonly lived history and experience. It offers a space for expression, creativity, and vulnerability where users are creating conversations through content, not around them.
Ephemerality: The focus of other social networks like Facebook and Instagram are to document life and archive it. Snapchat on the other hand is more about the art of communication. It recaptures the element of obscurity that is present in our every day human interactions.

0 Comments

Have you seen the new Taco Bell commercials?

5/1/2015

0 Comments

This morning as I was getting ready for class, I was listening to my favorite Pandora station and I got an interesting advertisement. The video was a montage of different women holding up their favorite Taco Bell Breakfast items and explaining why they liked it. Interesting, Usually fast food commercials are targeted specifically at men. I'm not exactly the target audience for Taco Bell breakfast. But somehow seeing the all-female presence in the advertisement made me like Taco Bell more. This brings up a couple marketing lessons

Know your audience. Women like to receive personalized advertisements especially from a company that usually targets late night food for males.
Why should someone choose Taco Bell breakfast over McDonalds breakfast? Well according to the ad, Taco Bell breakfast is different. They offer biscuit tacos, A.M. Crunchwraps and Cinnamon Delights (which are like hush-puppies but with cream inside. Sounds a lot better than what McDonalds has to offer.
Taco Bell is rebranding all over the place. Now you can order your Taco Bell from an app, making it even more convenient for your drive-through pickup. Is this really necessary? Probably not. The point is that Taco Bell thinks about its customer and is changing the way they relate to their customers. I see success in their future.

Anyone up for a biscuit taco?

0 Comments

The New Social Media.... Ephemerality

Have you seen the new Taco Bell commercials?

Author

Archives

Categories