Have you seen the new Taco Bell commercials?

This morning as I was getting ready for class, I was listening to my favorite Pandora station and I got an interesting advertisement. The video was a montage of different women holding up their favorite Taco Bell Breakfast items and explaining why they liked it. Interesting, Usually fast food commercials are targeted specifically at men. I'm not exactly the target audience for Taco Bell breakfast. But somehow seeing the all-female presence in the advertisement made me like Taco Bell more. This brings up a couple marketing lessons

• Know your audience. Women like to receive personalized advertisements especially from a company that usually targets late night food for males. 
• Why should someone choose Taco Bell breakfast over McDonalds breakfast? Well according to the ad, Taco Bell breakfast is different. They offer biscuit tacos, A.M. Crunchwraps and Cinnamon Delights (which are like hush-puppies but with cream inside. Sounds a lot better than what McDonalds has to offer. 
• Taco Bell is rebranding all over the place. Now you can order your Taco Bell from an app, making it even more convenient for your drive-through pickup. Is this really necessary? Probably not. The point is that Taco Bell thinks about its customer and is changing the way they relate to their customers. I see success in their future. 

                                                                           Anyone up for a biscuit taco?

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