This morning as I was getting ready for class, I was listening to my favorite Pandora station and I got an interesting advertisement. The video was a montage of different women holding up their favorite Taco Bell Breakfast items and explaining why they liked it. Interesting, Usually fast food commercials are targeted specifically at men. I'm not exactly the target audience for Taco Bell breakfast. But somehow seeing the all-female presence in the advertisement made me like Taco Bell more. This brings up a couple marketing lessons
Anyone up for a biscuit taco?
Kathryn Jeffords majored in Strategic Communications at Elon University. She reads Flipboard, enjoys live music and frequenting coffee shops and perfecting the art of macaroni and cheese.