LinkedIn has been around for a while now and has proven to be an excellent networking tool for professionals. Some people are total experts with LinkedIn and utilize all the tricks and tools for growing and establishing an online network. Some people, like myself, feel pretty comfortable with it but aren't caught up on all the awesome features. Even though my profile has reached "All Star" status, I'm not quite sure I would call myself an all-star with LinkedIn....yet.
Ms. Marianne Brigola, the Assistant Director of Career Services for the Elon School of Communications, stopped by my Senior Capstone class today. She provided us with great tools for maximizing the job search and becoming a stand-out candidate, or as she put it, a job "ninja." Most of all, today I learned so much more about networking on LinkedIn. Here are some tools:
1. The "Kathryn, Meet Potential Employer" tool. There is a function on LinkedIn that allows your previous connections to introduce you to a third party connection over LinkedIn. Say, for example, you held an internship with a film production company in Los Angeles. Your supervisor from LA is a mutual connection with the hiring manager at the PR firm you are currently pursuing! Amazing. So next you can ask your LA supervisor to "introduce" you virtually to this hiring manager. Boom! You've made a connection, grown your network, and you've probably got a better chance of scoring an interview at the PR firm if you're qualified.
2. "Students and Alumni" tab at Elon University. Find your university's official page on LinkedIn. Click on the "Students and Alumni" tab. From here, you can narrow your search and view alumni who are out in the workforce. You can preference geographic location, industry and company name to see if there are any potential alumni connections in the places you are looking for jobs!
In my experience, reaching out to alumni on LinkedIn has been effective and has introduced me to many new opportunities. I made a connection with the "Kathryn, Meet Employer" tool just today! Give these tools a try and I promise you won't be disappointed.
Kathryn Jeffords majored in Strategic Communications at Elon University. She reads Flipboard, enjoys live music and frequenting coffee shops and perfecting the art of macaroni and cheese.