Snapchat CEO, Evan Spigel, stated that ephemerality is at the core of all conversations, those that occur both online and in person.1 The application allows pervasive connectivity, quick media creation and ephemerality. Combined, these features are forging the path for an entirely new method of communication. There are two things that make Snapchat an anti-social media.
Kathryn Jeffords majored in Strategic Communications at Elon University. She reads Flipboard, enjoys live music and frequenting coffee shops and perfecting the art of macaroni and cheese.